Maui Reef Fund came to me needing a logo and a brochure for boat operators to distribute that could also double as a rack card. A detailed yet stylized depiction of a Parrot Fish was decided upon for the logo. Bold type styles were chosen, enabling the reversal of reef silhouettes within the words. The brochure layout was carried by outstanding underwater photography and simple and easy to read typography layout.

Photography ©Ed Robinson (larger images). Other images provided and copyrighted by various photographers.

• Click the image for a larger view.
• Jump to a larger logo here in the Logo Portfolio.

Visit Maui Reef Fund on the web at: www.wildhawaii.org/reef_fund.html