Jody Weimer of Learning Solutions was looking to launch her business for special educational services and wanted a logo without the typically over used educational symbols. She decided upon a brain, but wanted it to look whimsical and fun rather than medical and sterile. The solution used spirals to represent the folds in the brain and the colors were kept bright and uplifting. The type style for Learning Solutions also emphasized a light whimsical feeling, while the tag line was kept in an easy to read serif italic font.