Destination Technologies needed a unifying logo to compliment brand identity of existing company trademarks and logos. Wanting to stay away from cliche images related to the travel industry, I picked up the globe image from a trademark logo that was being phased out and added the stylized pixelated computer mouse arrow to suggest the destinations of the globe are accessible through Destination Technologies web based software. A serif type family was chosen, and the word Destination was italicized to suggest forward movement to destinations.

• Jump to the CD package for Destination Technologies here in the Print Collateral Portfolio.

Visit Destination Technologies on the web at: www.planology.com