Mele Carroll's ad campaign for the 2004 Maui County Council concentrated on specific target audiences. Some ads appealed to local family life, while others were targeted at union workers. Mele's experience was emphasized as photos reflected the endorsements of community leaders and her ohana. Mele's family tapa design was used throughout the ads as well as her other print materials.

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• Jump to my Mele Carroll photos here in the Photo Portfolio.
• Jump to the Mele Carroll Campaign Brochure here in the Print Collateral Portfolio.